Oct
20
GALAXY® launches pure indulgence
Posted at 09:03 in News Room : FLAVIA news
Mars Drinks announces exclusive launch of GALAXY hot chocolate
Basingstoke, UK, September 14, 2009: Hot chocolate drinkers can now
enjoy pure indulgence while at work following today’s launch of GALAXY® hot chocolate. Available exclusively to Mars Drinks customers, this premium addition to the FLAVIA® hot drinks range is made with real GALAXY chocolate.
Research*
has shown that three out of four people prefer GALAXY and using the
FLAVIA unique Source. Seal. Serve™ process, FLAVIA customers know they
can enjoy the freshest cup of hot chocolate every time.
As
part of Mars Inc., FLAVIA is the only single serve drink system to
offer GALAXY hot chocolate and will replace Choco in the current FLAVIA
drinks range.
“Having an indulgent cup of hot chocolate can
really give you a boost during a busy working day,” explains Justyna
Ciepka, global marketing director at Mars Drinks. “And with this
exclusive addition of GALAXY into our FLAVIA hot drinks range, we
believe our customers will agree that our existing delicious hot
chocolate drink has just got even better!”
Mars Inc. is
working to ensure all GALAXY milk chocolate bars will carry the
Rainforest Alliance Certified™ seal in the UK & Ireland by 2010
(160 million chocolate bars). As the biggest selling Mars brand and
made of 100% chocolate, GALAXY is the brand where Mars can make the
greatest difference to farmers and the environment.
FLAVIA
customers can enjoy the GALAXY premium addition to the FLAVIA drinks
range at an exclusive introductory price for two months.
To find out more about FLAVIA and the Mars Drinks sustainability programme, call: 0800 0323 444 or visit the website: www.myflavia.co.uk.
Contact for further info: Toni O’Sullivan, tosullivan@thebluedoor.com, 01252 899969
*Based on blind testing with 74 FLAVIA customers.
Editors Notes:
Mars
Drinks (marsdrinks.com) is a segment of Mars, Incorporated, a private,
family-owned company founded in 1911 and employing 70,000 associates in
67 countries worldwide. Headquartered in McLean, Virginia, USA, Mars,
Incorporated is one of the world’s largest food companies, generating
global revenues of $30 billion annually and operating in six segments
that produce some of the world’s leading brands. In addition to the
Drinks brands above, popular Mars, Incorporated brands include: in the
Chocolate segment, M&M’S®, SNICKERS®, DOVE®, GALAXY ®, MARS®, MILKY
WAY®, and TWIX®; in the Petcare segment, PEDIGREE ®, WHISKAS ®, SHEBA
®, CESAR ® and ROYAL CANIN ®; in the Wrigley segment, ORBIT ®, EXTRA ®,
STARBURST ®, DOUBLEMINT ®, and SKITTLES ®; in the Food segment, UNCLE
BEN’S ®, DOLMIO®, ELBY®, MASTERFOODS ® and SEEDS OF CHANGE®; and in the
Symbioscience segment, COCOAPROTM, WISDOM PANELTM MX, and SERAMIS®.
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